I am Lena Lieb, fashion designer (FH) and mother. I was looking for clothing for my daughter that was nice, yet free of pollutants and fair produced. Due to the minimal offerings I decided to myself design, and produce, sustainable and nice fashion for kids.
I have learned my craft as a fashion designer at Hochschule für Technik und Wirtschaft Berlin, followed by a few years working for labels such as C.Neeon, Hugo Boss and Stilform. In addition to my work for my label I have been supervising fashion design students at HTW since 2010.
My label “Lena Lieb” was launched in summer 2013. It stands for high end, organic and fair trade materials, as much as for the fusion of clear design and modern workmanship. I love nice fabrics, haptic and artisanship. As a fashion designer I have certain expectations pertaining to looks: It should be well arranged and thought out to the last detail. My childrens fashion is “bio” and has high design requirements. A pleasant, skin friendly and climate controlling base material are important to me. I strive to blend a nice design with functionality. With my baby and toddler collection I want to help parents, grandparents and other children lovers to provide the best for their little ones. Exclusive favorite clothes in which kids will feel happy.